Meet our Experts: Milad Farhangnia, Head of Mechanical Engineering.
Product concept, to design, to production.
(video transcript)

What is the process of bringing a new product to market?

At Conquip we have two different workflows, one is NPDs new product development and the other is a bespoke product development.

With that initial inquiry, we then move forward with a proposal design, based on the customer’s feedback, we then move on to the customer sign-off. This is the point where a customer is happy with the design and we are now going to move to the next stage, which is production.

Following production and any sort of development needed, we move on to certification to ensure our products are compliant with the latest standards and regulations.

Following that, we then go into the handover stage where we work with the customer for any sort of trials, testing, for any sort of site qualification.

What are some common challenges or complexities that your team can encounter?

Every engineering project has its challenges, which need to be overcome. Conquip utilises its in-house rapid iterative analytical methodologies, such as structural analysis, dynamics, durability and fatigue motion simulation, materials engineering to increase the longevity of products and ultimately mitigate risk.

NPD is a big part of your role, can you explain what the new process is to make a new product and how innovation is key?

New product development starts with market research, this is born from the feedback given to our sales team when they do site visits, from our market research team who goes out and enquires specifically in regards to specific products.

Based on said feedback, all that information and ideas are collated and based on the information, we then decide on the best products which will suit our customers’ needs.

How does your team coordinate and communicate with other departments and contractors?

One of the benefits of working with Conquip is that we have our in-house manufacturing department. This allows us to rapidly innovate and ensure all our products are manufacturable but also serviceable. Access to this invaluable data allows us to incorporate certain design features which would ensure our systems can meet future site challenges.

What key considerations are there to keep in mind during the design phase to ensure functionality, product look and safety?

At Conquip, we maximise on this capability and our staff’s expertise by ensuring a seamless communication stream between departments. When developing a new product, as a team, we prioritise operator safety, product functionality and compliance. Our team collaborates regularly with the industry to ensure that our systems solve the challenges of most important to them.